On February 22nd - 24th, 2025, an in-house training event themed "Building a Champion Sales Team" held at Sichuan Topten Technology Group. This training was jointly organized by Topten and Longxing Marketing, with special guest lecturer Xie Xiangyang, a seasoned training expert, to provide the training. The aim was to enhance the professional skills and sales strategies of the sales team through systematic training, injecting new vitality into the company' long-term development.
The training event kicked off at Topten's conference center, where salespeople from various departments gathered to look to this sales extravaganza. Teacher Xie Xiangyang, as the keynote speaker for this training, brought a splendid lecture to the students with his rich sales experience and theoretical foundation. Teacher Xie first started with the seven major traits of salespeople, elaborating on the qualities and abilities that an excellent salesperson should possess. He out that an excellent salesperson should not only have good communication skills, keen market insights, and a strong enterprising spirit but also have a good team spirit, self-drive, the ability to keep learning. The cultivation and improvement of these traits are key to the continuous progress of salespeople in their careers. When talking about how to build a teams wolf spirit, Teacher Xie emphasized that the wolf spirit is a kind of spirit that embodies unity, courage to fight, and fearlessness of difficulties. In order to stand in the fierce market competition, a sales team must possess this wolf spirit. Through vivid cases and figurative metaphors, he showed the students the importance and practical methods of the wolf in sales work. At the same time, Teacher Xie also encouraged the students to dare to challenge themselves, constantly break through their limits, and throw themselves into sales work with enthusiasm and firm belief. Face-to-face consulting sales is a customer-centered sales model that emphasizes that salespeople should provide personalized solutions for customers through professional knowledge and service, thus winning the trust and satisfaction of customers. When explaining the eight-step method of face-to-face consulting sales, Teacher Xie elaborated on the specific content operation methods of each step. From the mining of customer needs to the presentation of product solutions, from the handling of objections to the promotion of transactions, every link is full of wisdom skills. The students deeply experienced the charm and value of consulting sales through serious listening and active participation in the interaction. The reason why Fortune Global 500 companies can a leading position globally is not only due to their strong brand influence and technological innovation capabilities but also to their advanced sales methodology. In the training, Teacher Xie introduced the core and practical experience of the top ten sales methodological concepts of Fortune Global 500 companies to the students. These methodological concepts cover various aspects, such as establishing customer relationships mining sales opportunities, and formulating sales strategies, providing valuable references and inspirations for the students. The students all expressed that they would apply these advanced methodological concepts to their actual and continuously improve their sales capabilities and performance levels.
During the training process, Teacher Xie not only focused on imparting theoretical knowledge, but also paid great attention to interaction and communication with the trainees. guided the trainees to actively participate in classroom interaction through various methods such as asking questions, discussions, and role-playing, which deepened their understanding and memory of the they had learned. The trainees also expressed that this interactive teaching method allowed them to become more engaged in the learning process and gain a lot.
经过三天紧张而充实的培训，学员们纷纷表示受益匪浅。他们不仅掌握了更多的销售知识和技能，还拓宽了视野、增强了信心。他们表示，要将所学知识和技能应用到实际工作中去，以更加饱满的热情和坚定的信念投入到销售工作中去，为公司的发展贡献自己的力量。
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